1) Start with a lightweight, well-maintained theme
Choose a theme that respects core WordPress features, avoids page-builder bloat, and ships minimal CSS/JS. Your goal is clean HTML, predictable CSS, and as few render-blocking assets as possible.
- Prefer native blocks and simple pattern libraries over heavy builders.
 - Limit font variants and self-host when you can.
 - Aim for a sub-100KB critical CSS before caching/cdn.
 
2) Keep plugins to the essential few
Each plugin adds code paths, database queries, and upgrade surface. Fewer moving parts means fewer surprises and better INP/TTFB consistency.
- One security plugin, one cache, one SEO, one forms plugin. That’s often enough.
 - Audit quarterly, remove what you do not actively use.
 - Replace “do-everything” bundles with single-purpose utilities.
 
3) Hosting matters more than tricks
Use a stack with recent PHP, OPcache, HTTP/2 or HTTP/3, TLS 1.3, and proper object caching. Simple beats fancy when it’s tuned well.
- Enable full-page cache for anonymous traffic; Redis/Memcached for object cache.
 - Serve static assets via CDN with immutable caching.
 - Monitor PHP OPcache hit rate and error logs.
 
4) Performance guardrails, not guesswork
Decide what “good” means and keep it that way. Use small checks to catch regressions early.
- Set budgets: LCP < 2.5s, CLS < 0.1, INP < 200ms for key pages.
 - Run Lighthouse/Pagespeed on deploy; alert on big changes in weight/requests.
 - Throttle tests to mid-tier mobile, not just desktop.
 
5) Analytics and tracking, but clean
Load only what you need, with proper consent. Defer scripts, and avoid blocking third-party widgets when possible.
- Defer analytics, respect consent, and consider server-side pipelines where appropriate.
 - Tag governance: versioned tags and an owner for each script.
 
Example minimal stack
Core
- Light theme with native blocks
 - Page + object cache
 - CDN for static assets
 
Plugins (typical)
- SEO basics
 - Forms
 - Security + backups
 - Image/WebP pipeline
 
Care routine that keeps it stable
- Weekly, update plugins/themes on a staging copy, smoke test, then push live.
 - Monthly, audit plugins, remove unused, review error logs, refresh caches.
 - Quarterly, review Core Web Vitals, redo image passes, re-baseline budgets.
 
Want this minimal stack set up?
We’ll deploy a lean theme, tune caching/CDN, set budgets, and document a simple care routine so your site stays fast as it grows.
Request a WordPress stack audit